In the early years of its development, the online casino industry was dominated by male players. Later it expanded and was joined by a large number of women. What casino players of both sexes have in common is that they both enjoy quality entertainment.
WHO IS THE BIGGER PUNTER AMONG MEN AND WOMEN?
Gambling was once considered a pastime for men only. At the time, it was not socially acceptable for women to be seen gambling. Today, with the new technologies used in the industry, when online gambling is mainly experienced online, the situation has changed. The results of extensive surveys conducted by professional gambling sites show that men and women are now almost equal on the playing field. In the large group of online casino customers, the percentage of men enjoying quality casino games is slightly higher – 56.2%. Women are not far behind with their 43.8%. The slightly lower percentage of women can be explained by the fact that women focus on other things, such as household duties. In addition, men are willing to take more risks, while women are more cautious. Nowadays, general trends show that the iGaming industry is taking a friendlier approach to women. We now see that gambling has become more feminized and has generally made it more socially acceptable for women to take part in gambling activities.
WHAT ARE THE TYPES OF GAMES WOMEN LOVE TO PLAY?
Strategy games are mostly preferred by men. These games are also known as games of skill and include blackjack, online poker, sports betting and racing. These games provide a piece of the thrill and make the adrenaline go up. They also require better strategy and deeper thinking. On the other hand, women prefer to play games of chance, such as roulette, bingo, lotteries and scratch cards. However, now that slot games have broken into the market, more and more women are trying their chances at sports betting. Female players tend to bet on non-sports categories. These include the Oscars, MTV Awards and Grammy’s, as well as other less traditional sports betting categories. Of course, the betting industry is changing, and people are also changing with their interests and preferences. Women are expanding their gambling experience with a willingness to take on new betting challenges.
WHAT MIGHT BE THE REASONS EACH GENDER CHOOSES TO GAMBLE?
The reason they choose to gamble is probably the biggest difference between men and women.
The Victorian Responsible Gambling Foundation conducted a study and found that men gamble to beat stress, loneliness and when they feel bored. On the other hand, women tend to gamble as a way to be social and meet with friends. The National Council on Problem Gambling in Washington, D.C., described in its report the tendency for women to gamble during a period of major change in their lives. This could be getting a divorce, retiring, experiencing some kind of loss and more. Typically, women who have a history of gambling in the family resume gambling later, when the workload becomes less.
HOW DO MEN AND WOMEN APPROACH DEPOSITS?
The way they make deposits when playing at an online casino is another important difference between male and female punters. For men, it is typical to bet quickly and make large deposits. Women tend to bet less frequently with smaller deposits. They are considered loyal and long-term users of online casinos. Once a woman finds a casino she likes, she will play there for a long time. Men tend to be big and instant players. Men play at a casino for a day or two and then look for a better casino with bigger bonuses.
SAME HABIT DIFFERENT APPROACH
They even have different reasons for gambling, men and women perform the activity in different ways.
When it comes to games like poker, blackjack and sports betting, men play mainly for money. They work to build their skill level or reputation. They usually do it as an immediate adrenaline rush and thrill.
For women, gambling is a kind of hobby, a passing occupation, a form of entertainment, an escape from the daily routine. With their smaller but regular bets at the online casino they enjoy the most, they will make an excellent contribution to the long-term and loyal growth of that particular casino.